Case Studies

Results, not retainers.

A selection of recent engagements across SaaS, fintech, DTC, and professional services. Every number below was measured in the client's own dashboards — not ours.

B2B SaaS · Series B

Tripling qualified pipeline in two quarters

Rebuilt the inbound funnel, added AI lead scoring, and shipped a paid + ABM motion targeting 600 named accounts.

3.1×
MQL → SQL
−48%
Sales cycle
£4.2M
Net-new ARR influenced
Full breakdown available on request
DTC · Health & Wellness

From £20k to £180k monthly revenue in 6 months

Performance creative system, lifecycle automation, and a rebuilt PDP took a launch brand to category challenger.

Monthly revenue
4.6
Blended ROAS
+38%
LTV / 90d
Full breakdown available on request
Fintech · Lending

AI-scored applications, 2× approval velocity

Embedded a predictive scoring model into the application flow and rebuilt the nurture for declined leads.

2.0×
Decisioning speed
−31%
CAC
+22%
Approval rate
Full breakdown available on request
Professional Services

Fractional CMO turned a 12-month slump into record bookings

New positioning, an SEO + thought leadership engine, and AI-assisted outbound rebuilt the partner pipeline.

+184%
Inbound demos
£1.6M
New mandates
14 wks
To payback
Full breakdown available on request